Email marketing introduction

Promoting your products or services by email can be a powerful and flexible form of direct marketing. You can communicate your messages quickly and cheaply. You can also tailor your message to specific types of customer more cost-effectively than with paper-based marketing. However, you should plan your email marketing with care to make it relevant and interesting to recipients. You also need to be aware that you must always obtain their consent before sending them marketing emails. This guide shows how to get customers' permission to receive email from your business and how to ensure you reach the right people. It also covers how to monitor the effectiveness of email marketing and newsletters and the legal issues you need to be aware of.